King has always had a reputation as a money-focused company, sometimes taking that motivation to extreme levels. For years, the colorful candy game has served as the quintessential example of a mobile game, not only for its bright, eye-catching art style and intuitive gameplay but for its reliance on in-game transactions to turn a profit. The Candy Crush franchise is a ubiquitous one. Candy Crush Saga is often considered one of the most successful freemium games on the market, making over $1 million at its peak. PC owners are shocked to learn that Candy Crush Saga has permission to run on its own in the background of Windows devices, and that it can be automatically reinstalled after removal by updates to the operating system. The game uses a "freemium" model, whereby players can hypothetically play the whole game for free or spend money to overcome difficult obstacles.
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